Nielsen’s Samuel joins AudienceProject

Samuel (pictured) joins AudienceProject from Nielsen, where he has been vice-president of sales, Emea, for marketing effectiveness for the past six years. He has also previously worked at Google, PHD and Innovid. 

At AudienceProject, Samuel will lead the company’s partnership team to develop and expand its partnerships with media platforms.

Thomas Gregers Honoré, chief executive, AudienceProject, said: “This appointment marks the next chapter of our growth journey, and with his extensive experience and expertise in media and measurement, I’m confident Ben will be a great asset to AudienceProject.”

Founded in 2010 in Denmark, AudienceProject offers a cookieless measurement platform for audience insights.