Behaviorally hires MD for global strategy

Hickey was most recently chief commercial officer at PRS in Vivo and has also had spells at companies including Morning Consult, BDSA, Eversight and Nielsen.

Behaviorally’s global president Crispin Beale, said: “We are thrilled to welcome Kelly to the Behaviorally team. Her proven track record of driving client success and fostering strategic innovation aligns perfectly with our vision for the future.

“This appointment is a testament to our commitment to leveraging top-tier talent and cutting-edge technology to provide our clients with a competitive edge in the marketplace. Kelly’s leadership will be instrumental in enhancing our client strategy and driving impactful results.”