Behaviorally, Ipsos and Escalent execs elected to Insights Association board of directors

The IA nominating committee identifies candidates based on their professional qualifications, commitment to the organisation’s mission, and alignment with its strategic objectives.

The new members will work with the association’s leadership to represent the diverse interests of its membership, encouraging engagement in the association’s programmes, setting long-term strategic plans, and acting as a liaison to strengthen member relations.

Hunt was appointed chief executive of the US business of PRS In Vivo in 2019, before it spun off from the BVA Group and rebranded to Behaviorally in 2021.

Also elected to the board are Dyna Boen, managing director, Escalent and Lisa Gudding, president, strategic growth, Ipsos.

The terms of outgoing directors Camille Nicita of Human8, Lauren Demar of Ipsos, Jim Lane of The Directions Group, and Michelle Gansle of McDonald's, will end on 31st December 2024.

All have been elected to two-year terms starting in January 2025.

 The IA board is chaired by Jackie Chan, head of research, business messaging at Meta.