Woxi and Behaviorally agree partnership

The partnership will see Behaviorally’s PackPower Score, which predicts the likely sales impact of packaging designs, integrated into Woxi’s platform.

Woxi is a predictive analytics platform that helps users with sales predictions and ‘what if’ scenario planning throughout the development process, using insights and data already owned by clients.

Thibault Cousot, senior vice-president and head of product at Behaviorally, said: “We are thrilled to be named a Woxi ready partner. This collaboration aligns perfectly with the company’s mission to provide our customers with the most tech-enabled data intelligence and actionable insights.

“The integration of our PackPower Score within Woxi’s platform will enable customers to confidently launch new products with more precise and accurate data.”

Chris Adrien, founder and chief executive at Woxi, added: “We’re excited to frictionlessly feed Behaviorally’s AI-powered pack testing into Woxi’s predictive analytics platform.

“We’re looking forward to bringing their digital-first, cutting-edge pack testing services into our proven innovation framework to impact what matters most: sales.”