Dig Insights and Woxi announce partnership

The partnership with strengthen Dig Insights’ Upsiide innovation testing platform by integrating Woxi’s volumetric forecasting capabilities.

Woxi offers a market model that uses Upsiide data and takes category sales data, and builds a regression model that factors in distribution and marketing spend.

Dig Insights is headquartered in Toronto and has offices in London and Chicago, with 250 staff.

Paul Gaudette, chief executive at Dig Insights, said: “Partnering with Woxi aligns perfectly with our mission to provide the most comprehensive and effective tools for innovation testing.

“The combination of Upsiide’s predictive analytics and Woxi’s volumetric forecasting will enable our clients to make even more informed decisions and drive successful innovations. This partnership ensures that our clients have access to the most advanced and reliable data for their innovation processes.”

Chris Adrien, co-founder and chief executive at Woxi, added: “We are thrilled to partner with Dig Insights. Concepts tested on the Upsiide platform can now seamlessly flow into our proven, sales-focused predictive analytics framework for a truly frictionless client experience.

“Woxi’s modern forecasting models meet clients where they are, from size of prize forecasts, useful during ‘where to play’ discussions, to ballpark forecasts of early potential, all the way to highly-detailed pre-launch forecasts.”