NEWS26 November 2010
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
UK— Bristol-based Trevanian Legg has launched a social media research service, powered by Alterian’s SM2 monitoring tool, to pick out and analyse mentions and comments about brands online.
The firm was launched in August by director Nigel Legg, who previous ran the firm Katugas Research Services.
Katugas was closed down in May after three years of operations, with Legg citing personal reasons. What began as coding services business eventually expanded into social media monitoring, but in a break from the past, Legg said: “I now no longer offer any of the training or hand-holding services Katugas previously offered to get companies up and running using social media. I wanted to move away from that area and focus totally on the research.”
Trevanian Legg offers social media studies in five main areas: competitive positioning, brand protection, marketing measurement, market research and programme/campaign audits.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Qualitative Senior Research Exec – London / Hybrid working
Up to circa £35,000 + Benefits
Resources Group
Project Manager – Quantitative – Dynamic Boutique Agency
£30–40,000 + good benefits
Spalding Goobey Associates
Senior Research Executive, Mixed Methods – Technology and IT
£Excellent Package
Brought to you by:
©2025 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments