L2 and StackAdapt agree integration

The integration will allow advertisers to create custom voter segments in the L2 platform and push them directly into StackAdapt.

The approach allows users to target voters based on nearly 1,000 data points that include party affiliation, political districts, demographics and voting history.

To ensure political campaigns stay adaptable and reactive, advertisers can activate audience segments, allowing them to adjust their strategy as an election unfolds.

Mark Positano, head of political at StackAdapt, said: “Political advertisers must connect with the right voters quickly, especially during the intense pace of an election cycle.

“Our integration with L2 enables immediate audience activation, enhancing both operational efficiency and campaign effectiveness.”

Paul Westcott, executive vice-president of sales and marketing at L2, added: “We’re thrilled to offer our clients a more efficient way to activate their voter audiences.

“The direct connection with StackAdapt eliminates unnecessary delays and enables real-time adjustments, which are crucial for effective political campaigning.”