Localytics gets $5.5m financing for app platform

The new software marketing platform is an expansion of Localytics’ mobile app analytics service, which already supports over 350 million devices.

CEO and co-founder of Localytics, Raj Aggarwal said: “Our app marketing platforms builds on app analytics to optimise communication with those app users when and where messages can have the greatest impact – while they’re using their apps.”

Peter Flint, general partner at Polaris Venture Partners, said of Localytics: “They’ve quickly established themselves as the leading enterprise software platform for apps and analytics and are now positioned to deliver the first marketing automation solution for apps.”