NYSE adds social data from SMA to feed trading strategies

The commercial technology division of global stock exchange company NYSE Euronext plans to distribute SMA’s sentiment statistics through its SFTI Network and its normalised market data service SuperFeed, giving traders a view of what social media users are saying in relation to stock and sector movements.

NYSE Technologies Tom Watson, global market data vice president, said: “We believe this will change the way the financial sector thinks about social media. For the first time, trading firms, brokers, asset managers and non-financials in every sector will have a measurable way to track the sentiment of the social media stream of consciousness.”