PlattForm adds Rentrak to measurement tools

PlattForm will use Rentrak’s Station View Essentials to build better viewer profiles for its clients in the post-secondary education industry.

It will receive television-viewing information from more than 25m TVs in over 11m households to garner deeper insights into consumer viewing. 

“We are pleased to add Rentrak to our tool kit for traditional media. Having access Rentrak’s information will not only help us understand which TV programs resonate with our target, but it will help us to scientifically target these viewers,” said Angela Ridpath, director of media services for PlattForm.