Simpson Carpenter hires two and launches sports practice

Holmes (pictured, left) has worked at companies including Northstar and The Sound during his career.

At Simpson Carpenter, he will have a particular focus on automotive research and working within the digital entertainment and technology practice.

Turze, formerly research and insights director at Havas Play (pictured, right), will lead the development of a dedicated sports research practice at Simpson Carpenter, drawing on his experience of working with clubs, governing bodies, rights-holders and sponsoring brands.

Turze will also contribute to the company’s digital entertainment team, particularly around the overlap between sports, gaming and augmented reality/virtual reality.