NEWS20 August 2024
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UK – Market research business Simpson Carpenter has brought back Emma Basden-Smith as team lead and promoted Jo Wicks to associate director in its healthcare department.
Basden-Smith (pictured left) helped create and expand Simpson Carpenter’s healthcare team more than a decade ago with Anna Sawka and Kate Parsons, and left the company in 2018.
Before returning to Simpson Carpenter, Basden-Smith was global research lead at The Planning Shop and has more than 20 years’ experience in pharmaceutical research.
Basden-Smith said: “The healthcare team has gone from strength to strength in my time away.
“I am excited about the opportunities to work among the super smart and intrepid people at Simpson Carpenter.”
Wicks (pictured right) was previously a research executive at Simpson Carpenter and has been involved in expanding the company’s use of artificial intelligence.
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