Vypr extends platform in Europe

The move builds on Vypr’s consumer insights offer in Germany, the UK and France.

Brands operating in Europe use Vypr’s platform to inform product and brand decisions. Customers include Kraft Heinz and Starbucks.

Vypr said extending its consumer community into Italy and Spain would support brands already selling to those markets or assessing market fit. 

The company’s European expansion follows its launch of consumer insights for the Australian and US markets. 

Established in 2013, Vypr received a £2.5m investment from a private equity firm in 2021 and has had its focus set on international expansion and growth.

Chris Williams, chief executive at Vypr (pictured), said: “Our international strategy reflects where we see the greatest opportunity to support our customers’ growth and where we see strong new business potential for our unique approach.

“Bringing Italians and Spaniards into our community means brands can now gain deep data-driven insight into consumer behaviour and intent in these leading Mediterranean economies.”