Vypr launches in the US

Vypr said that it would offer its consumer insight tools and panel to US customers and hoped the move would quadruple the business’ turnover over the next three years and create 30 new jobs.

The move into the US market does not, as yet, include plans for Vypr to open an office in the country.

The expansion follows Vypr’s recent launch of consumer insights in the Australian market, with some US headquartered clients already using the company for work in the UK. 

Chris Williams, chief executive at Vypr, said: “US expansion is the inevitable next step for us and will accelerate our already impressive trajectory.

“We predict our turnover to quadruple over the next three years, as we capitalise on the excellent market opportunity and take our first-class product intelligence platform across the pond.”