Pureprofile and Horizon team up on NZ panels

The partnership will combine Pureprofile’s audience builder technology, used to build research communities, with two of Horizon Research’s consumer insights panels.

One of the panels is representative of the broader New Zealand adult population and a second is comprised exclusively of Māori.

Through the partnership, members of the insights community will be able to participate in more surveys and earn gift cards.

Young Ham, global head of innovation and partnerships, Pureprofile, said: “Horizon Research has an exceptional track record and provides high-quality consumer panels. By harnessing these panels using the power of our Audience Builder platform, businesses can leverage detailed insights in this unique market.”

Horizon Research Limited’s principal, Graeme Colman, said: “Through our partnership with Pureprofile, we will deliver valuable, essential insights about this significant economic sector to the wider business community. By engaging with the country’s unique cultural heritage, businesses can build stronger relationships, enhance their brand reputation, and contribute to economic growth and social cohesion in New Zealand.”