Pureprofile expands UK team

Premadasa (pictured) was previously account manager at Savanta for three years, and had a prior role as account manager at Toluna.

The appointment comes shortly after the company’s recent hiring of Emily Beach as head of data and insights UK.

Pureprofile was founded in 2000 and is based in Surry Hills, Australia, with a presence in North America, Europe and Asia-Pacific.

Tim Potter, managing director for the UK/EU and US business at Pureprofile, said: “Lana’s expertise and passion will help us continue delivering tailored and innovative solutions that address the evolving needs of our clients.

“She brings valuable skills to further enhance our offerings and strengthen our client relationships.”