Feature3 January 2025

Preview of 2025: What will Labour bring?

With a Labour government now in post in the UK for the first time since 2010, our contributors deliberate how much impact it will have on the market research industry.

Feature2 January 2025

Preview of 2025: Skills and talents

As we reach 2025, contributors to Research Live's Preview series discuss the skills needed to thrive in the coming year, with AI featuring heavily.

Feature31 December 2024

Preview of 2025: New Year's Resolutions

What's your New Year's resolution this year? Contributors to Research Live's Preview series for 2025 set out their goals for the year ahead.

Feature30 December 2024

Preview of 2025: The challenges ahead

Research Live's Preview series looks at the challenges 2025 could pose to the industry, with data quality and the economy two key topics.

Feature27 December 2024

Preview of 2025: Reasons for optimism

From AI to a more stable economy, contributors to Research Live's preview series for 2025 give their reasons for optimism for the year ahead.

Feature24 December 2024

Preview of 2025: Future consumer trends

What do you think will be the biggest consumer trend for 2025? We asked our contributors for their thoughts. 

Feature23 December 2024

Review of 2024: Biggest disappointments

What has been the biggest disappointment or anti-climax of the year? Insight professionals talk uncertainty, the US election, polling and the decline of customer experience scores.

News20 December 2024

Research Live to take a break for Christmas

Research Live will be closed from 21st December until 2nd January for Christmas and New Year, with the last newsletter out on 20th December.

News20 December 2024

Behavix expands advisory board and partners with Datality

Behavioural data company Behavix has made three appointments to its advisory board and partnered with Datality, a decentralised marketplace for market research data.

News20 December 2024

MARC Research names business development VP

Insights and strategy consulting firm MARC Research has appointed Nicole Robertson as vice-president of business development and account management.

News20 December 2024

Angus Reid hires two

Market research and public opinion polling business Angus Reid Group has appointed LP Porter as vice-president of qualitative services and Ben Hudson as vice-president of marketing.

News20 December 2024

India's market research industry valued at $3.2bn

India’s market research industry grew 12.6% to a total of $3.2bn in the 2024 financial year, according to figures from the Market Research Society of India ( MRSI).

Feature20 December 2024

Review of 2024: Significant industry developments - AI, AI and AI

There are two letters on everyone's lips: AI. Sticking with the artificial theme, synthetic data played a role, but these are not the only developments to resonate for our industry contributors. 

News19 December 2024

ONS and University of Leicester collaborate on health research

The Office for National Statistics and the University of Leicester have signed a memorandum of understanding on health research.

News19 December 2024

OnDemandIQ surveys streaming habits

Research company OnDemandIQ has completed the first wave of its Streamer Sentiment Index ( SSI) study in southeast Asia, Japan and Taiwan.

News19 December 2024

Nielsen partners with Realeyes on ad performance

Audience measurement and data analytics firm Nielsen has expanded its Outcomes measurement suite, including a collaboration with attention measurement business Realeyes.

News19 December 2024

Beehive Research makes promotion

Customer experience and insight business Beehive Research has promoted Charles Ray to associate director.

Feature18 December 2024

Review of 2024: Person of the year

Politicians, musicians and industry movers and shakers were among the individuals standing out for our contributors, as they share their people of the year, for Research Live's 2024 review series.

Opinion18 December 2024

Trends reports are trending

Amy Daroukakis reflects on a collective effort to collate trends reports, saying the industry must examine who and where trends are coming from.

Feature18 December 2024

Review of 2024: Research and insight projects of the year

From Taylor Swift economics to the commercial impact of diversity in advertising, industry contributors share their favourite piece of research or insight of the past 12 months.

News18 December 2024

Durham University and ONS partner on data careers

Durham University and the Office for National Statistics ( ONS) have agreed to collaborate on lectures, training and research.

News18 December 2024

IAS and Lumen work together on social attention measurement

Global media measurement platform Integral Ad Science ( IAS) has released an attention optimisation tool and partnered with attention technology business Lumen Research on measuring attention across social campaigns.

News18 December 2024

Empower Translate hires senior director

Localisation agency Empower Translate has appointed Silvia Dürrsperger as senior director based in London.

News17 December 2024

Consultation on AI and copyright opened by UK government

The UK government has launched a consultation on reforming the relationship between artificial intelligence and copyright.

News17 December 2024

Deal agreed for Netquest to join Bilendi & Respondi

Liam Kay-McClean

Technology, data and AI market research company Bilendi & Respondi has signed an agreement to acquire technology and data business Netquest for an undisclosed amount.

News17 December 2024

Nielsen product chief Deirdre Thomas joins Dynata

Data platform Dynata has appointed Deirdre Thomas as chief product officer, effective from 6th January 2025.

Feature17 December 2024

Standout trends of 2024: from uncertainty to momentum

To kick off Research Live's end-of-year review series, we asked a cross-section of industry contributors to share their standout trends.

News17 December 2024

Askable completes $22m funding round

Research platform Askable has raised $22m in Series A funding round led by Airtree Ventures.

News17 December 2024

TikTok appeals to supreme court against US ban

TikTok has appealed to the US supreme court in a bid to overturn a ban on the video sharing platform due to come into force next month.

News17 December 2024

Cint hires SVP

Research technology business Cint has appointed Katy Mallios as senior vice-president of supply and data partnerships.

News16 December 2024

BVA BDRC hires senior data scientist

Market research and insights business BVA BDRC has appointed Prathit Shivade as senior data scientist.

Opinion16 December 2024

Jingle bells or jingle hells: Should brands be more mindful of Christmas costs?

Kurt Stuhllemmer reflects on the tone of this year's Christmas ads and questions whether brands should be more aware of people's concerns over costs and consumption.

News16 December 2024

WPP and Universal Music Group partner on audience engagement

Advertising giant WPP and music label Universal Music Group have partnered on a project to use music in helping provide clients with audience engagement strategies.

News16 December 2024

Cint to cut workforce by 12%

Liam Kay-McClean

Research technology business Cint will be reducing its workforce by around 12% as part of cost efficiency savings at the company.

News16 December 2024

Vypr extends platform in Europe

Manchester-based product intelligence business Vypr has expanded its platform to offer access to consumers in Spain and Italy.

Feature16 December 2024

2024 young researcher of the year - supplier: Taiye Akin-Akinyosoye and Laura Gafforio

The Research Live Young Researcher of the Year – Supplier went to Taiye Akin-Akinyosoye at Truth Consulting and Laura Gafforio at The Good Side.

Feature16 December 2024

2024 young researcher of the year - client: Amanda Hammond

Amanda Hammond at Sky won the Research Live award for young researcher of the year at the 2024 MRS Awards.

News13 December 2024

Consumer confidence stable in December

There has been a marginal rise in consumer confidence in December, although the economic outlook is still affecting the public’s mood, according to GfK’s Consumer Confidence Index.

News13 December 2024

Amperity hires CRO

AI customer data cloud provider Amperity has named Rob Ferguson as chief revenue officer.

News13 December 2024

MRBA charity pub quiz to take place next week

The Market Research Benevolent Association ( MRBA) is hosting a charity pub quiz night on Tuesday 17th December.

Feature13 December 2024

2024 innovation of the year: Streetbees

Streetbees won Innovation of the Year at the 2024 MRS Awards.

News13 December 2024

DBC partners with The Kent Advisory Group

Communications and marketing services agency for advertising, marketing and insights DBC is launching a consulting service in partnership with Terry Kent, president of The Kent Advisory Group.

News12 December 2024

Kantar named top UK agency by turnover in MRS league tables

Liam Kay-McClean

Kantar has retained its first place in the latest MRS league tables of the top 100 market research agencies by turnover

News12 December 2024

Amplified Intelligence appoints new CEO

Attention measurement business Amplified Intelligence has promoted Anneliese Urquhart to chief executive.

News12 December 2024

Nielsen and TikTok release ad campaign comparison tool

Audience measurement and analytics company Nielsen and social media firm TikTok have partnered on a cross-media view of advertising campaign performance.

News12 December 2024

Stravito hires for strategy role

Knowledge management platform Stravito has appointed Mårten Strömberg as vice president of strategy and analytics.

Feature12 December 2024

2024 in-house team of the year: Health & Safety Executive

The Research Live award for in-house team at this year's MRS Awards went to the Health and Safety Executive.

News11 December 2024

Dex Hunter-Torricke to give opening keynote at MRS annual conference

Dex Hunter-Torricke, former communications and public policy adviser to Elon Musk and Mark Zuckerberg, and currently head of global communications and marketing at Google DeepMind, is among the keynote speakers for the next MRS annual conference in March 2025.

News11 December 2024

Spend on UK groceries to hit £10bn in December

Grocery spend in the UK is expected to reach £10bn in the two weeks leading up to 21st December, according to data from NIQ.

News11 December 2024

Facebook ad revenue set to top $100bn

Advertising revenue at Facebook is set to exceed $100bn in 2024 with a global audience of 2.2 billion people, according to research from Warc.

News11 December 2024

Pureprofile launches AI avatar video survey tool

Data and insights company Pureprofile has released a video survey capability using AI-generated avatars to help capture respondent feedback.

Advertisement feature11 December 2024

Breaking ‘the S word’ love triangle between brands, governments and consumers

The concept of sustainability has become urgent, universal, and unavoidable, but the use of it, by brands and in marketing in particular, is also fraught with challenges that can hinder progress. C Space’s The ‘S’ Word report, which examined the perspectives of over 4,000 people across 11 markets, paints a picture of confusion, frustration, and a lot of finger-pointing.

Feature11 December 2024

2024 best place to work: The Mix Global

The Mix Global won Research Live Best Place to Work at the MRS Awards.

News11 December 2024

Bayes Price buys RCS

Data science and survey data firm Bayes Price has acquired market research company Red Centre Software ( RCS) for an undisclosed amount.

News10 December 2024

Private equity firm reportedly makes offer for Kantar Media

Private equity group HIG Europe is a leading contender to purchase Kantar Media and has made a formal offer to buy the business, according to a news report.

Feature10 December 2024

2024 business impact of the year - UK: Marks & Spencer, Strat7 Jigsaw, Mindshare, YouGov and Kantar

Marks & Spencer, Strat7 Jigsaw, Mindshare, YouGov and Kantar won Research Live Business Impact of the Year – UK at the 2024 MRS Awards.

News10 December 2024

Participant Bill of Rights launched by Insights Association

US research industry representative body the Insights Association has published a Participant Bill of Rights to outline the protections for people who participate in studies.

News10 December 2024

Mintel launches AI CPG concept tool

Consumer insight business Mintel has developed a product development concept tool for consumer packaged goods ( CPG) brands.

News10 December 2024

Radius acquires 7th Sense

New York-headquartered insights and strategy company Radius Global Market Research has acquired insights firm 7th Sense, effective immediately.

Feature9 December 2024

2024 business impact of the year - global: Deep Blue Thinking, Basis & EuroMillions

Deep Blue Thinking, Basis and EuroMillions won Research Live Business Impact of the Year – Global at the 2024 MRS Awards.

Feature9 December 2024

‘An art and a science’: Research Live awards judges on how to win

Following the 2024 MRS Awards, Research Live awards judges share their reflections on the judging process and offer tips for those looking to enter.

Opinion9 December 2024

Programmatic sampling is fundamentally broken

In a new e-book, JD Deitch examines what he calls ‘deep-rooted market failures plaguing the industry’ and argues that without significant intervention, the sector risks permanent damage. Here, he argues that the prospects of a collective solution are slim.

News9 December 2024

Uniphore to purchase Infoworks and ActionIQ

Business-to-business AI company Uniphore is to acquire data platforms ActionIQ and Infoworks for an undisclosed amount.

News9 December 2024

Omnicom to acquire Interpublic

Katie McQuater

Advertising network Omnicom has agreed to acquire Interpublic Group ( IPG) in a stock-for-stock transaction.

News9 December 2024

ISBA director general to leave in 2025

ISBA director general Phil Smith is to step down from his role at the advertising industry body in mid-2025.

News9 December 2024

TikTok loses appeal against US ban

TikTok faces being banned in the US in January after losing an appeal against a law requiring the video social media business’ sale to avoid being prohibited in the country.

News9 December 2024

RFG launches AI training tool

Data company Research For Good ( RFG) has developed a tool for training AI systems based on its audience data.

News6 December 2024

New director for Global Institute for Women’s Leadership

The King’s Global Institute for Women’s Leadership has appointed Professor Heejung Chung as its new director, replacing Professor Rosie Campbell.

News6 December 2024

Fall in business and university interactions, finds NCUB

There was a 5% drop in the number of university and business interactions in 2022/23, according to figures released by the National Centre for University and Business.

News6 December 2024

RealityMine to expand headcount following new brand identity

Behavioural data company RealityMine has changed its brand identity and redesigned its website, with plans to add 15 new roles to its staff.

News6 December 2024

Brandwatch launches AI brand reputation tool

Social media management and customer intelligence platform Brandwatch has released an artificial intelligence insights tool for brand reputation management.

News5 December 2024

MediaSense names next CEO

Media advisory group MediaSense has appointed Jamie Posnanski as chief executive, with co-founder and current chief executive Graham Brown moving to executive chairman.

News5 December 2024

Boxclever makes two promotions

Research agency Boxclever has promoted Charlotte Andrews and Lucy Hampson to the role of research director.

Feature5 December 2024

2024 best new venture: Opinium Amsterdam

Opinium Amsterdam has won Research Live Best New Venture at the 2024 MRS Awards.

News5 December 2024

YouGov launches brand tracking tool in UK

Global research, data and analytics group YouGov has released its CategoryView brand tracking tool in the UK.

News5 December 2024

Ipsos declines to make Kantar Media offer

Ipsos has decided against making an offer to buy Kantar Media after a review of a potential deal.

News4 December 2024

Bounce Insights raises $4.5m for US expansion

Katie McQuater

Dublin-headquartered AI market research platform Bounce Insights has secured $4.5m in a funding round led by ACT Venture Capital, with participation from Irrus Investments, Enterprise Ireland, Digital Irish Venture Fund, and MRops founder Ian Kiernan.

Feature4 December 2024

2024 agency of the year: Opinium

Opinium won the Research Live award for agency of the year at the 2024 MRS Awards.

News4 December 2024

New CEO at DMA UK

The Data & Marketing Association UK has named Rachel Aldighieri as its next chief executive, replacing Chris Combemale on 1st January 2025.

News4 December 2024

Funding for Orchard

Market research business Orchard has secured investment from Thornapple River Capital.

News4 December 2024

The Insights Family launches innovation unit

Children and family market intelligence agency The Insights Family has formed a unit for new ventures and innovation, with founder Nick Richardson leading the division.

News4 December 2024

Pureprofile expands in UK with head of data and insights hire

Australian data and insights company Pureprofile has appointed Emily Beach as head of data and insights UK as part of its expansion into the country.

News4 December 2024

Norstat acquires Swedish data collection firm

Data collection for market research firm Norstat has acquired Swedish data collection business PFM Research for an undisclosed amount.

News3 December 2024

Mint and Celonis agree to work together

Advertising resource management software firm Mint has partnered with process intelligence company Celonis.

News3 December 2024

Signicat teams up with AsiaVerify

European digital identity company Signicat has partnered with AsiaVerify, a data specialist focusing on Asia-Pacific regional data. 

News3 December 2024

Research Live Awards 2024 winners announced

The winners of the Research Live Awards 2024 have been named, with Opinium winning Agency of the Year.

News3 December 2024

Cynozure names head of creative

Data, analytics and AI strategy consultancy Cynozure has appointed Alice Holt as head of creative and brand.

News2 December 2024

Anumana hires first CCO

Digital transformation and artificial intelligence business Anumana has appointed Ben Ecroyd as its first chief commercial officer.

Feature2 December 2024

Building a home: How research brought Shelter and its supporters together

Liam Kay-McClean

Housing charity Shelter used video ethnography and a co-creation workshop to help it better understand how attitudes to the UK’s housing crisis are changing.

News2 December 2024

Nielsen expands Advanced Audiences to New Zealand

Nielsen has launched its Advanced Audiences digital campaigns tool in New Zealand.

News2 December 2024

Ipsos considering Kantar Media purchase

Liam Kay-McClean

Ipsos is in discussions over the potential acquisition of Kantar Media, the company has announced.

News2 December 2024

ANZ and DataCo to launch customer insights offer

Banking and financial services company Australia and New Zealand Banking Group ( ANZ) has entered a data partnership with DataCo, a business launched through its external innovation partner.

News2 December 2024

Nielsen’s Samuel joins AudienceProject

Audience measurement software-as-a-service company AudienceProject has appointed Ben Samuel as vice-president of partnerships.