News27 January 2025

Data quality key to success of synthetic data, hears conference

Liam Kay-McClean

Synthetic data is a “disruptive force” and researchers need to be very aware of biases in the data used to underpin these models if they are to be effective, a panel at the MRS AI conference heard last week.

Opinion27 January 2025

The Traitors: An education in biases

What can BBC series The Traitors teach us about human behaviour?

News27 January 2025

Milieu Insight and GSIQ team up on sport and tourism insights

Digital survey and brand tracking technology company Milieu Insight has partnered with specialist research insights business GSIQ.

News27 January 2025

Community engagement business Zencity buys Commonplace

New York-headquartered community engagement platform Zencity has acquired UK engagement software business Commonplace.

News27 January 2025

New hire at Research for Good

Human understanding agency Research for Good has appointed Brin Moore as executive vice-president of business development.

News24 January 2025

MediaBrain adds former Comscore CRO to board

Media analytics platform MediaBrain has appointed former Comscore chief revenue officer Carol Hinnant to its board of directors, effective immediately.

News24 January 2025

Senior promotion at AppsFlyer

Mobile measurement and data analytics company AppsFlyer has promoted Gal Ekstein to chief business officer.

News24 January 2025

Sharp fall in consumer confidence in January

There has been a steep five-point drop in consumer confidence in January to an overall score of -22, according to GfK’s Consumer Confidence Index.

News24 January 2025

New CTO at Veridata Insights

Market research company Veridata Insights has named Clint Taylor as chief technology officer.

Opinion23 January 2025

How to lead with care, courage and curiosity – and avoid these mistakes

Zoe Fenn outlines five common mistakes new managers make, and what to do differently.

News23 January 2025

Pureprofile expands UK team

Data and insights company Pureprofile has appointed Lana Premadasa as senior client development manager, based in the UK.

News23 January 2025

Orchard hires business development manager

Chicago-based social media market research agency Orchard has appointed Bryson Cwick as business development manager.

News23 January 2025

New sales leadership at Morning Consult

Data intelligence business Morning Consult has appointed Jocelyn Powers as chief sales officer, and promoted Lisa Kiefer, to support the company’s expansion.

News23 January 2025

Mass Analytics and Daivid join forces on creative performance insights

Marketing mix modelling ( MMM) company Mass Analytics and creative effectiveness platform Daivid have partnered to add creative insights to MMM.

News22 January 2025

IPA and TikTok launch advertising recruitment campaign

The IPA and social media platform TikTok have partnered on a campaign to increase the diversity of the UK’s advertising sector.

News22 January 2025

New MD at Kantar Sweden

Data and analytics business Kantar has appointed Patrik Gamryd as managing director of Kantar Sweden, effective from 3rd February.

News22 January 2025

Richard Asquith named new AMSR CEO

The Archive of Market and Social Research ( AMSR) has appointed Richard Asquith as chief executive, succeeding Adam Phillips, effective from 1st April.

News21 January 2025

Toluna appoints associate qualitative director

Insights technology and panel company Toluna has appointed Lian Mico as associate director of qualitative research, leading a new qual team for the business.

News21 January 2025

Research finds work-life balance more important than pay for workers

Katie McQuater

Work-life balance has surpassed pay as the most important priority for employees, according to a survey by recruitment company Randstad.

News21 January 2025

Ipsos raises €400m through bond issue

Market research business Ipsos has successfully issued its first rated bond for €400m.

Opinion21 January 2025

Rethinking class identity in research

Researchers must play a part in finding a shared language around class and exploring what it means in today's world, says Theresa Jones.

News21 January 2025

Comscore launches content measurement tool

Audience measurement firm Comscore has added a unified content measurement feature to its platforms.

News21 January 2025

Forsta releases AI features

Experience measurement, data analytics and insight company Forsta has launched an artificial intelligence-led insight platform.

News21 January 2025

Angus Reid Group hires Jennifer Birch to lead public affairs

Market research and public opinion polling company Angus Reid Group has relaunched its public affairs division, led by Jennifer Birch.

News21 January 2025

Norstat grows presence in Switzerland

Data collection for market research and insight business Norstat is expanding its Swiss consumer panels, with aims to double its size in the country by the end of the year.

News20 January 2025

EyeSee hires new head of sales

Behavioural consumer research business Eyesee has appointed Johan Vrancken as head of sales and marketing.

News20 January 2025

Government funding for new financial data service

Smart Data Research, part of UK Research and Innovation ( UKRI), has awarded Edinburgh-based data business Smart Data Foundry £3m to launch and operate a financial data service for the UK.

News20 January 2025

TikTok resumes US services as potential ban looms

TikTok has resumed service in the US after withdrawing access to the app over the weekend in response to a proposed ban on the social media platform in the country.

News20 January 2025

Funding for CoLoop AI

AI market research platform CoLoop AI has raised $3.5m in venture funding, with participation from Y-Combinator.

News20 January 2025

Kantar Media to be sold to investment firm

Liam Kay-McClean

Kantar has agreed a deal to sell Kantar Media to investment firm HIG Capital for around $1bn.

News17 January 2025

Touchstone Research names COO

Market research company Touchstone Research has promoted Travis Santa to chief operations officer ( COO).

News17 January 2025

New MD at InsightX

Fieldwork and data collection firm InsightX Research Solutions has appointed Paul Russell as managing director.

News17 January 2025

The Trade Desk acquires Sincera

Global advertising technology company The Trade Desk has agreed to acquire digital advertising data business Sincera for an undisclosed amount.

News17 January 2025

Watermelon appoints CRO

Strategic customer experience business Watermelon has named Paul Twite as chief revenue officer.

Opinion16 January 2025

Net zero relies on more meaningful data

We need more than surface-level insights to make the sustainability journey easier for people, says Mark Fisher.

News16 January 2025

Affectiva integrates into iMotions

Human behaviour software company iMotions will fully integrate Affectiva Media Analytics to create a new behavioural research unit within within Smart Eye Group.

News16 January 2025

Bilendi & respondi launches research platform

Data collection company Bilendi & respondi has established a platform offering market researchers tools to launch and manage projects.

News16 January 2025

Cision names new CEO

Consumer and media intelligence company Cision has appointed Guy Abramo as chief executive officer, effective immediately.

News16 January 2025

Market research budgets see net rise in Q4, finds Bellwether

Liam Kay-McClean

There was a net rise of 3.1% in market research budgets in the fourth quarter of 2024, according to the latest Institute of Practitioners in Advertising ( IPA) Bellwether report.

News15 January 2025

Rebecca Cole elected MRS chair designate

Liam Kay-McClean

Rebecca Cole has been elected chair designate of the Market Research Society ( MRS) main board, starting in April 2025.

News15 January 2025

New CEO at Criteo

Commerce media company Criteo has appointed Michael Komasinski as chief executive officer and board member, effective 15th February.

News15 January 2025

Minority YouGov shareholders call for leadership change

Liam Kay-McClean

Gatemore Capital Management, a minority shareholder in YouGov, has called for YouGov chief executive officer Steve Hatch to be replaced by his predecessor Stephan Shakespeare and for a strategic review of the company to take place.

News15 January 2025

MRII names new board officers and members

Market Research Institute International ( MRII) has appointed Dan Fleetwood, president, research and insights at QuestionPro, as president of its board of directors.

News15 January 2025

Kantar merges Numerator and Worldpanel

Kantar is merging data and technology business Numerator with its shopper behaviour arm, Worldpanel, and dropping the latter’s brand name.

News14 January 2025

Change of UK insights leadership at Kantar

Katie McQuater

Kantar has promoted Marie Ridgley to executive managing director of the insights division for UK and Ireland, succeeding Amy Cashman, who is taking up a new global role within Kantar, alongside other promotions in insight and innovation.

News14 January 2025

Hightouch and Databricks release audience management platform

Data and AI company Databricks and customer data platform Hightouch have partnered on a self-serve audience management platform.

News14 January 2025

Tristan Findlay joins System1 in innovation role

Advertising creative effectiveness platform System1 has appointed Tristan Findlay as managing director of innovation.

News14 January 2025

Kantar Media's Richard Poustie joins Dynata

Data platform Dynata has appointed Richard Poustie, managing director of TV measurement currency service Barb, to lead the company’s Emea media division.

News14 January 2025

UK creates AI growth plan

The UK government has launched an AI action plan to increase adoption of and the infrastructure for the technology across the country.

Feature14 January 2025

Research Live Industry Report 2025: The view from agencies and independents

Katie McQuater

Insight professionals discuss collective challenges and opportunities in the market research sector, as part of the latest annual Research Live Industry Report.

Opinion13 January 2025

The not so sweet-spot: Between belonging and backlash 

Inclusive research can help ensure that diversity remains a source of strength, not division.

News13 January 2025

Josephine Hansom departs Savanta

Liam Kay-McClean

Josephine Hansom, senior vice-president and youth practice lead at Savanta, has left her role at the company.

News13 January 2025

WPP employees petition against return-to-office mandate

Katie McQuater

Staff at advertising group WPP appear to be petitioning against the company’s new requirement to return to the office four days a week.

News13 January 2025

Data Quality Co-op hires two

Data quality measurement body the Data Quality Co-op ( DQC) has appointed Venu Bendapudi as head of sales, market research, and Katie Casavant as head of commercial.

News13 January 2025

YouGov names CEO for DACH region

Global research, data and analytics group YouGov has appointed Matthias Gross as chief executive officer for Germany, Austria and Switzerland.

News10 January 2025

Ebiquity announces four senior promotions

Media investment analysis company Ebiquity has made four executive leadership team promotions, including Mark Gay to group chief operating officer.

News10 January 2025

Medallia hires CEO and makes executive team changes

Customer and employee experience company Medallia has appointed Mark Bishof as chairman and chief executive officer among several executive team changes at the business.

News10 January 2025

Bilendi & Respondi creates US panel

Market research company Bilendi & Respondi has launched a new panel in the US.

News10 January 2025

Contentstack acquires Lytics

Digital experience platform Contentstack has acquired customer data platform Lytics for an undisclosed amount.

News9 January 2025

Analytic Partners acquires Analyx

Commercial analytics business Analytic Partners has completed the acquisition of marketing analytics software and services company Analyx for an undisclosed amount.

News9 January 2025

Purdie Pascoe hires director

Global healthcare market research company Purdie Pascoe has appointed Hazel Haskayne as director in its primary market research division.

News9 January 2025

Potentia Insight hires three

Digital research company Potentia Insight has expanded its project and data processing teams with three new members of staff.

News9 January 2025

Jennifer Adams rejoins C Space

Insight community and strategy agency C Space has appointed Jennifer Adams as senior vice-president, head of insight communities excellence.

News9 January 2025

Women’s football research agency Lunar Insight launches

Katie McQuater

Former Nike insight executive Lydia Crudge has established Lunar, a specialist research agency focused on women’s football.

News8 January 2025

Meta to end third-party fact checking on its US platforms

Social media giant Meta has decided to cease its third-party fact checking programme for Instagram, Facebook and Threads in the US, prompting criticism from anti-misinformation campaigners.

Feature8 January 2025

Research Live Industry Report 2025: The client view

Katie McQuater

As part of the Research Live Industry Report 2025, client-side insight professionals from ITV, Carlsberg, Axa, Vue and Virgin Media O2 share their perspective on the insight landscape. By Katie McQuater.

News8 January 2025

Paramount and VideoAmp expand partnership

Media measurement company VideoAmp has extended its audience measurement partnership with Paramount Global.

News8 January 2025

Veridata Insights promotes three

Market research business Veridata Insights has made three promotions in its operations division, including naming Mike Nichols and Nicole Price as directors of operations.

News8 January 2025

Radius acquires Illuminas

Insights and strategy firm Radius Global Market Research has acquired multidisciplinary research consultancy Illuminas North America for an undisclosed amount.

Advertisement feature8 January 2025

Qualitative Research in a Time of Cultural Flux

Jamal Khadar

In December last year, when my colleague Jo and I gave a lecture on qualitative research to students at the University of Amsterdam, I was struck by two things. First, the quiet relief I felt seeing the subject given thoughtful attention. The second was the interesting contrast in the students’ questions during our discussions.

News7 January 2025

Daivid names head of US

Artificial intelligence platform Daivid has appointed Peter Daboll as its head of US.

News7 January 2025

Research and customer leaders among IPA New Year Honours

The IPA has announced its 2025 New Year Honours, with former IPA research director Belinda Beeftink, Nationwide's Catherine Kehoe and Thinkbox's Matt Hill all receiving an honorary fellowship.

Opinion7 January 2025

Disrupt yourself: Fostering a culture of innovation

How do you encourage innovation in a business? And how could AI benefit the organisation? A panel at a recent conference discussed some of the key issues.

Opinion7 January 2025

Disrupt yourself: Fostering a culture of innovation

How do you encourage innovation in a business? And how could AI benefit the organisation? A panel at a recent conference discussed some of the key issues.

Opinion7 January 2025

Disrupt yourself: Fostering a culture of innovation

How do you encourage innovation in a business? And how could AI benefit the organisation? A panel at a recent conference discussed some of the key issues.

Opinion7 January 2025

Disrupt yourself: Fostering a culture of innovation

How do you encourage innovation in a business? And how could AI benefit the organisation? A panel at a recent conference discussed some of the key issues.

News7 January 2025

Lusha acquires Novacy

B2B sales intelligence company Lusha has agreed a deal to acquire conversation intelligence platform Novacy for an undisclosed amount.

News7 January 2025

Human8 hires US MD from Walmart

Marketing insight consultancy Human8 has appointed Niels Neudecker as managing director, US.

News7 January 2025

Roku launches data cloud

US streaming giant Roku has released a data cloud to allow its partners to access, analyse and use the company’s television data.

News6 January 2025

Embeddable gains €6m in seed funding

London-based customer analytics software developer Embeddable has raised €6m in a seed funding round led by venture capital firm OpenOcean.

News6 January 2025

New hire at Werk Insight

Full-service business-to-business market research firm Werk Insight has appointed Mark Tuinstra as research director, based in New York.

News6 January 2025

Paul Wealleans joins Empower as CEO

Insight localisation specialist Empower Translate has appointed Paul Wealleans, formerly of Norstat, as chief executive officer, with founder Ruth Partington taking up an expanded role as global chief executive.

News6 January 2025

NIQ names head of retail media for North America

Consumer intelligence business NIQ has appointed Dan Bonert as head of retail media in North America.

News6 January 2025

Marketbridge buys marketing specialist April Six

US consulting and marketing services business Marketbridge has acquired specialist technology and science marketing agency April Six.

News3 January 2025

Global general manager joins Worldcom OOH

Out-of-home ( OOH) advertising business Worldcom OOH has appointed Hernán Estrada as global general manager.

News3 January 2025

Veridata Insights reshuffles qual division

Global market research company Veridata Insights has restructured its qualitative research division and promoted Heidi Palacios and Leyla Akin to the role of director of global qualitative solutions.

News3 January 2025

Covid still impacting people's daily lives, research finds

A quarter of the UK public are still affected by the aftermath of the Covid-19 pandemic, according to research from non-profit research agency Eden Stanley.

News3 January 2025

Rigour Research hires chief product officer

Global data collection and analytics agency Rigour Research has appointed Ryan Grobler as chief product officer based in London.

News3 January 2025

Comscore names CMO

Media measurement firm Comscore has appointed Jackelyn Keller as chief marketing officer.

News2 January 2025

German regulators give green light for Ipsos' Infas acquisition

Ipsos’s acquisition of German market research agency Infas has been cleared by German authorities, with the deal expected to be completed later this month.

News2 January 2025

DVJ Insights names global commercial director

Marketing research and analytics agency DVJ Insights has appointed Léonie Koning as global commercial director.

News2 January 2025

Deborah Mattinson joins the House of Lords

BritainThinks co-founder Deborah Mattinson has been appointed as a Labour life peer in the House of Lords.

News2 January 2025

Comscore extends Gray Media partnership

Media evaluation firm Comscore has expanded its partnership with US television company Gray Media to cover additional demographic and audience insights.